Reactive Strategy: is denying responsibility while striving to
maintain the status quo by resisting change.
Defensive Strategy: is resisting additional social responsibilities
with legal and public relations tactics.
Accommodation Strategy: is assuming social responsibility only in response
to pressure from interest groups or the government.
Proactive Strategy: is taking the initiative in formulating and putting
in place new programs that serve as role models for the industry.
A Continuum of Social
Responsibility Strategies
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