Altruism: The unselfish devotion to the interests of others
Research Findings: There is a positive correlation between industry
leadership in environmental protection/pollution control and profitability. Corporate
social responsibility is a competitive advantage in recruiting.
Enlightened Self-Interest: A business ultimately helps itself by helping solve
social problems.
Corporate philanthropy: The charitable donation of company resources can be
good use. Research shows that corporate giving is a form of profit-motivated
advertising
An Array of Benefits for the Organization:
Tax-free incentives to employees
Retention of talented employees
Help in recruiting the talented and socially conscious
Help in swaying public opinion
Improved community living standards
Attracting socially conscious investors
A nontaxable benefit for employees from company donations to charitable
causes
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