Saturday, February 8, 2014

Maslow’s Hierarchy of Needs Theory

People have needs, and when one need is relatively fulfilled, others emerge in predictable sequence to take its place.
Maslow’s Hierarchy of Needs

  1. Physiological needs: food, water, sleep, and sex
  2. Safety needs: safety from the elements and enemies
  3. Love needs: desire for love, affection, and belonging
  4. Esteem needs: self-perception as a worthwhile person
  5. Self-actualization: becoming all that one can become

Maslow’s Hierarchy of Needs Theory

Self-Actualizing Manager

Characteristics of the Self-Actualizing Manager
—  Has warmth, closeness, and sympathy
—  Recognizes and shares negative information and feelings
—  Exhibits trust, openness, and candor
—  Does not achieve goals by power, deception, or manipulation
—  Does not project own feelings, motivations, or blame onto others
—  Does not limit horizons; uses and develops body, mind, and senses
—  Is not rationalistic; can think in unconventional ways
—  Is not conforming; regulates behavior from within

Relevance of Maslow’s Theory for Managers

Beyond physical and safety needs, managers cannot predict which of the three highest needs will emerge. A fulfilled need does not motivate an individual. Effective managers can anticipate emerging needs based on individual need profiles and provide opportunities for fulfillment. The esteem level of needs satisfied by jobs and recognition provides managers with the greatest opportunity to motivate better performance.

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