An objective is a commitment to achieve a measurable
result within a specified period.
Writing Good Objectives
Objectives should be expressed in quantitative,
measurable, and concrete terms.
— What
specific result is to be achieved?
— When
is the result to be achieved?
— How
is the result to be measured?
— Who
will be responsible for achieving the result?
The Importance of Objectives (Uses of)
Target: Sets specific goals to achieve
Measuring stick: Gauges how much was achieved
Commitment: Encourages pursuit of the objective
Motivation: Provides a challenge for achievement
The Means-Ends Chain of Objectives: Achievement of
lower-level objectives creates a means for achieving higher-level objectives.
A Typical Means-Ends Chain of Objectives
Priorities
Priorities are a ranking of goals, objectives, or
activities in order of importance to guide the order and timing of decisions. Management
looks at its priorities when deciding how to allocate resources.
The A-B-C Priority System
— A:
“Must do” objectives are critical to successful performance.
— B:
“Should do” objectives are necessary for improved performance.
— C:
“Nice to do” objectives are desirable for improved performance but not critical
to improved performance.
The 80/20 Principle (Pareto Analysis)
A majority of causes, inputs, or effort tends to
produce a majority of results, outputs, or rewards. Avoid the “busyness” trap.
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