Break-Even Point: The level of sales at there is no
loss or profit. The point at which the total of fixed and variable costs is
equal to total sales revenues.
Fixed Versus Variable Costs
Fixed
costs: Contractual costs that must be paid regardless of output or sales
Variable
costs: Costs that vary directly with production and sales
The difference between unit selling price P
and unit variable costs VC is the contribution margin that can be
applied to recovering fixed costs.
Price Planning
Determining the impact of changes in unit selling
price on the break-even point in units. Rising prices decrease the break-even
point; lower prices increase the break-even point.
Graphical Break-Even Analysis
Break-Even Analysis: Strengths and Limitations
Planners are forced to interrelate cost, volume, and
profit in a realistic way. Planners are able to ask what-if questions
concerning the impact of price, costs, and profit objective changes. A neat
separation of fixed and variable costs is difficult to achieve. Complex factors
in supply and demand interfere with the linear projections (point estimates) of
the analysis.
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