Ethnocentric
Attitude: The view of ethnocentric attitude assumes that the
home country’s personnel and ways of doing things are best.
Polycentric
Attitude: The view assumes that local managers in host
countries know best how to run their own operations.
Geocentric
Attitude: A world-oriented view draws upon the best talent
from around the world.
Three Different Attitudes Toward
International Operations
The Cultural Imperative
Culture:
A population is taken by granted assumptions, values, beliefs, and symbols that
foster patterned behavior.
Societal
culture: Norms, values, attitudes, role expectations,
taboos, symbols, heroes, beliefs, morals, customs, and rituals
Are U.S. Corporations Turning the World into a
Single “Americanized” Culture? Cultural roots run deep, have profound effects
on behavior, and are not easily altered.
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