Norms are the standards (degrees of acceptability and
unacceptability) for conduct that help individuals judge what is right or good
or bad in a given social setting. Norms are culturally derived and vary from
one culture to another. Norms are usually unwritten, yet have a strong
influence on individual behavior. Norms go above and beyond formal rules and
written policies.
Reasons That Groups Enforce Norms
To
facilitate the survival of the group
To
simplify or clarify role expectations
To
help group members avoid embarrassing situations
To
express key group values and enhance the group’s unique identity
Ostracism
Rejection by the group for violation of its
norms
Norms Are Enforced for Different
Reasons
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